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Pitti man 94: MRZarchitect for Tatras

Pitti Uomo 94: MRZarchitetti for Tatras After the new concept developed for the first European Boutique, and the first Store outside the borders of Japan, MRZarchitetti oversaw the new project of the Stand at Pitti Uomo 94. Edition in which Masanaka Sakao, creative director of the TATRAS brand, presented the Spring Summer 2019 Collection. The space is designed to frame a collection that chooses to dress a new metropolitan globetrotter by re-encoding the details of classic luxury and bringing them back to a high comfy travel outfit with a strong aesthetic impact. A new, open, filtering concept. The rough texture of the walls contrasts with the softness of the fabrics in the collection.

Two opposing portals invite the public to come closer and discover the space. In the fretted sheet quinta, the lighting fixtures are alternated along the perete which is the background to the business / meeting space. The synthesis between technology and tradition, which has always characterized Tatras creations, becomes the leitmotif of a timeless space, with a light taste that projects the brand towards the future retail expansion through the new flagship store projects, corners, shop-in - shop and pop-up store.