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Tatras retail
Tatras: for the retail debut in Europe he chooses fashion week
Tatras, the brand of down jackets that combines Italian manufacturing expertise with Japanese design and research, opens tomorrow, 24 February, in Milan, in Via della Spiga 3, the first European flagship and the third one globally, after those in Osaka and Tokyo. The goal is to build customer loyalty in the Old Continent, with a view to expanding in the territory. A second opening in Tokyo is scheduled for March.
After the presentation of the proposals for next winter, yesterday February 22 at Palazzo Bovara, Tatras makes an encore with the opening of the store in the Quadrilateral. 180 square meters on two levels, overlooking Via Spiga with three windows, a few steps from Corso Venezia. The space, signed by the MRZArchitetti studio, houses the men's, women's and children's collections of the brand, along with the Lucio Vanotti X Tatras capsule collection.
A strategic choice that falls in a moment of great dynamism for the label led by the president and creative director Masanaka Sakao, which closed 2017 with a turnover of 45 million euros, up 15%, with Japan as the first market and with a significant presence also in Europe, Korea, China and the United States.
Next step, at the end of March, will be the opening of the second store in Tokyo, in the fashion area of ??Waiting to define future projects on the retail front.
90% of the brand revolves around the world of down, selected in Poland, where the production of garments takes place, made with the fabrics of the best Italian companies. To play the lion's share is the woman, who covers 60% of the turnover, while the launch of the baby line is recent: proposals for an audience from 4 to 14 years with which they aim to explore a new market segment, with the aim of increasing the turnover by 10% by 2018.
Distributed in Italy to the best retailers, such as LuisaViaRoma, Silvia Bini and Sugar, the collection is sold in about 60 multi-brand stores in the Peninsula, to which are added about 300 in the rest of the world, with an important presence in Japan.
The Milanese store is characterized by the inspiration for Italian furniture from the 1950s: the Ragno side table by Carlo de Carli, the hangers that draw inspiration from the Infinito bookcase designed by Franco Albini in 1956 and the bright wall in the style of large buildings of Italian rationalism.